North Coast of São Paulo: Hidden Paradises

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The North Coast of São Paulo is a coastal strip that extends from the city of Bertioga to the border with Rio de Janeiro, encompassing the cities of São Sebastião, Caraguatatuba, and Ubatuba as well. Known for its almost untouched natural beauties, the region is an irresistible invitation for nature lovers and those seeking a break from the hustle and bustle of big cities.

History and Culture

The history of the North Coast is deeply connected with the indigenous peoples, particularly the Tupinambás, who inhabited the region before the arrival of the Portuguese in the 16th century With colonization, the area became an important stopover on the trade routes for
sugar and later coffee between the interior of São Paulo and the rest of the world. Many cities keep their cultural heritage alive through festivals and celebrations that occur throughout the year, such as the Feast of São Benedito in Ubatuba, which celebrates Afro- Brazilian culture and traditions.

Natural Beauties

The beaches of the North Coast are renowned for their extraordinary beauty and diversity.
From urbanized beaches to those accessible only by trails or boats, like the beach of Bonete on Ilhabela, the region is a true mosaic of natural scenario.
Besides the beaches, the preserved Atlantic Forest offers a spectacle of its own, with trails leading to hidden waterfalls and viewpoints with panoramic views of the ocean

Tourist Activities

1. Surfing and Water Sports: With some of the best waves in the country, the region is ideal for surfing, especially in Ubatuba, known as the surfing capital of São Paulo. Sailing, diving, and snorkeling are also very sought-after activities in São Sebastião and Ilhabela, where the clear waters and rich marine life provide an unforgettable experience.

2. Hiking and Ecotourism: For the adventurous, trekking the trails that cut through the Serra do Mar is an incredible way to explore the local biodiversity. Trails like the one to Castelhanos on Ilhabela and the Seven Beaches Trail in Ubatuba are must-dos for those who wish to combine physical exercise with stunning landscapes.
3. Local Cuisine: The cuisine of the North Coast reflects the region’s cultural mix, with a focus on seafood. Restaurants in Caraguatatuba and São Sebastião offer everything from traditional dishes like Caiçara fish stew to contemporary creations that utilize local ingredients.

4. Handmade and Shopping: Visiting local markets and artisan fairs is an excellent way to appreciate local art and take home an authentic souvenir. Indigenous and Caiçara handicrafts, including ceramics and weaving, are particularly popular.

The North Coast of São Paulo is a treasure trove of experiences, landscapes, and culture.
Each city in the region offers something unique, making it an essential destination for all types of tourists.
Whether it’s for adventure, relaxation, or culture, this strip of the São Paulo coastline promises to enchant and surprise.

When planning your visit, consider periods outside the peak season, when the beaches are less crowded and nature can be enjoyed in its purest state.
The North Coast awaits you to unveil its best-kept secrets and its most fascinating stories.
Don’t miss the chance to explore this hidden paradise!